Data jobs are considered to be

"the sexiest jobs of the 21st century."

And the demand is only going to increase

With the creation of

11.5 million new data jobs by 2026

In this race, how should data leaders

structure their teams
plan budgets
scout for the best talent
If you're a data leader looking

to build and scale your team,

we've got you covered with...
compensation trends
budgeting tips
team building insights
a smarter way to build data team & infra

Methodology

Before diving into the insights, let’s glance at the methodology we adopted to gather all the data:

Database research

We used our comprehensive database of salary information from various sources.

Secondary research

We extracted data from reputable career websites, job boards, and industry reports.

Survey insights

We dug insights from a targeted survey conducted among data professionals.

Note:

  • The figures are in US Dollars (USD) for consistency.

  • The salaries in this article are the total cost to the company (CTC) for hiring a specific data role.

  • Some of the wide pay ranges are attributed to data salaries depending on factors like location, industry, years of experience, company size, and specific skills.

  • The data is sourced from verified profiles on salary boards like 6figr, Glassdoor, Payscale, and Builtin and may not represent all data professionals.

Key findings

There is a clear correlation between company size & average total compensation.

Geographical location has the most significant impact on earning 
potential.

North America reported the highest average total compensation, with San Francisco emerging as a hotspot for lucrative data roles.

Denver has the lowest adjusted salaries across all roles after applying PPP (assuming the PPP index relative to New York).

Male data professionals earn, on average, 10-20% more than their female counterparts.

Data professionals with expertise in specific tools earn more than those with broader skill set.

Factors influencing data salaries

Industry and sector

The average salaries for data professionals have witnessed steady growth across technology, finance, healthcare, and e-commerce industries.

Salaries can differ in B2B, D2C, and other sectors based on factors like job complexity, competition, and the data culture.

Company growth stage

Data salaries change depending on how much a company has grown. Startups that are just starting out might offer shares in the company as part of the pay, while bigger, more established companies usually give competitive salaries.

Company size

Average salaries increase with larger company sizes, reflecting the added responsibilities and complexity associated with managing large datasets and teams.

Region

When we look at cities like New York, Austin, Seattle, and Denver, the average salaries vary greatly. Usually, cities with big tech industries near the coast pay more.

Company revenue

Companies that make more money often pay better, especially for senior data positions.

Gender disparities

Despite progress in workplace equality, women in data roles still earn less than men.

Data salaries & trends

Data analyst salaries

Salary determinants: Specialized skills (market analysis, customer segmentation, or financial modelling), experience & seniority, geographic location, tool proficiency

Position
Pay range
Median pay
Junior Analyst
$66K-133K
$98K
Data Analyst
$103K-166K
$135K
Senior Analyst
$126K-184K
$150K
Lead/Staff Analyst
$134K-296K
$262K
Principal Data Analyst
$156K-382K
$308K

Data analyst salaries

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Data engineer salaries

Salary determinants: Experience level, geographic location, specialized sKills, industry, and project complexity

Position
Pay range
Median pay
Junior Data Engineer
$120K-210K
$130K
Data Engineer
$137K-286K
$180K
Senior Data Engineer
$180K-370K
$216K
Staff Engineer
$305K-520K
$350K
Principal Data Engineer
$374K-846K
$410K

Data engineer salaries

Analytics engineer salaries

Salary determinants: dbt expertise, industry demand, experience level, geographic location

Position
Pay range
Median pay
Junior Analytics Engineer
$77K-146K
$113K
Analytics Engineer
$155K-358K
$178K
Senior Analytics Engineer
$197K-365K
$210K
Staff Engineer
$310K-537K
$362K
Principal Analytics Engineer
$376K-620K
$418K

Analytics engineer salaries

Data Scientist salaries

Salary determinants: Skillset (advanced statistical analysis, ML, data manipulation and visualization), specialization & niche skills (NLP, computer vision, deep learning), company size, educational background (Master's or Ph.D. in statistics, computer science, or data science), experience & seniority, geographic location

Position
Pay range
Median pay
Junior Data Scientist
$98K-161K
$146K
Data Scientist
$139-312K
$203K
Senior Data Scientist
$227K-350K
$309K
Staff/Lead Data Scientist
$290K-525K
$410K
Principal Data Scientist
$336K-779K
$452K

Data scientist salaries

ML engineer salaries

Salary determinants: Technical proficiency (ML algorithms, deep learning frameworks like TensorFlow, PyTorch, programming languages like Python, R), experience level, portfolio and projects, industry demand, company size, geographic location

Position
Pay range
Median Pay
Junior ML Engineer
$93K-178K
$162K
ML Engineer
$107-303K
$225K
Senior ML Engineer
$272K-928K
$343K
Staff/Lead ML Engineer
$326K-1037K
$456K
Principal ML Engineer
$352K-1247K
$502K

ML engineer salaries

Other roles

Position
Pay range
Median pay
Data Architect
$155K-531K
$288K
Data Director
$231K-1101K
$316K
VP of Data
$278K-958K
$413K
Chief Data Officer
$388K-1015K
$616K

Other data role salaries

2024 salaries for different data roles

Position
Median pay
Data Analyst
$135K
Data Engineer
$180K
Analytics Engineer
$178K
Data Scientist
$203K
ML Engineer
$225K
Data Architect
$288K
Data Director
$348K
VP of Data
$413K
Chief Data Officer
$616K

2024 median data salaries

Data salaries across industries

The salaries for data roles, especially in finance and healthcare sectors, are higher ranging from mid to high six figures and sometimes even crossing into seven-figure territory for senior positions like Chief Data Officers. Even roles like Data Engineer and Data Scientist are routinely above 200K.

Role
Tech
Finance
Healthcare
Data Analyst
$135K
$158K
$143K
Data Engineer
$180K
$200K
$190K
Analytics Engineer
$178K
$210K
$200K
Data Scientist
$203K
$228K
$212K
ML Engineer
$225K
$275K
$253K
Data Architect
$288K
$236K
$211K
Data Director
$348K
$385K
$348K
VP of Data
$413K
$487K
$463K
Chief Data Officer
$616K
$636K
$621K

Data salaries across industries

Data salaries across major US cities

Companies hiring for data roles need to know that salaries vary a lot depending on the job and where it's located. It's important to understand the local tech scene, how expensive it is to live there, and how many other companies are hiring similar talent.

City/State
Data Analyst
Data Engineer
Analytics Engineer
Data Scientist
ML Engineer
Data Architect
Data Director
VP of Data
Chief Data Officer
New York
$135K
$180K
$178K
$203K
$215K
$288K
$336K
$413K
$616K
Austin
$130K
$169K
$165K
$198K
$219K
$281K
$340K
$400K
$595K
Denver
$132K
$172K
$181K
$190K
$215K
$274K
$333K
$389K
$577K
San Francisco
$140K
$191K
$190K
$215K
$240K
$302K
$375K
$433K
$700K
Seattle
$139K
$186K
$185K
$218K
$243K
$305K
$366K
$427K
$676K

Data salaries across major US cities

Data salaries by company growth stage

There’s a synchronized market demand for data expertise regardless of the company's maturity level, indicating the integral role of data professionals in driving business success across all phases of growth. Be prepared to invest heavily as your company grows!

Role
Pre-product-market-fit
Post-product-market-fit
Mid-growth
Data Analyst
$131K
$135K
$142K
Data Engineer
$174K
$180K
$192K
Analytics Engineer
$169K
$178K
$186K
Data Scientist
$193K
$203K
$215K
ML Engineer
$212K
$225K
$237K
Data Architect
$260K
$288K
$306K
Data Director
$340K
$348K
$361K
VP of Data
$395K
$413K
$435K
Chief Data Officer
$580K
$616K
$660K

Data salaries by company growth stage

Data salaries by team size 

Salaries can go up a lot as the team gets bigger. We might think salaries just go up a bit with more people, but this data shows they can actually rise quite a bit. It's not just about team size though; factors like how big the company is and how much it values data can also affect salaries in surprising ways.

Role
5-20 members
21-50 members
50+ members
Data Analyst
$135K
$141K
$165K
Data Engineer
$187K
$180K
$210K
Analytics Engineer
$178K
$183K
$206K
Data Scientist
$211K
$207K
$233K
ML Engineer
$235K
$225K
$254K
Data Architect
$288K
$309K
$332K
Data Director
$358K
$351K
$402K
VP of Data
$413K
$434K
$460K
Chief Data Officer
$616K
$643K
$674K

Data salaries by data team size

Data salaries by gender

Despite advancements in workplace equality, there's still a notable gap in salaries between men and women in data-related positions. The difference is stark in leadership roles.

Role
Men
Women
Data Analyst
$135K
$130K
Data Engineer
$180K
$187K
Analytics Engineer
$178K
$169K
Data Scientist
$203K
$211K
ML Engineer
$225K
$216K
Data Architect
$288K
$259K
Data Director
$348K
$313K
VP of Data
$413K
$372K
Chief Data Officer
$616K
$554K

Data salaries by gender

Gender pay gap over the years

Despite advancements in workplace equality, there's still a notable gap in salaries between men and women in data-related positions. The difference is stark in leadership roles.

Year
Gender pay gap (%)
2021
18
2022
20
2023
17
2024
15

Gender pay gap over the years

Skills, tools, and certifications

Factors distinguishing high earners

Data professionals with ML, AI, and cloud computing skills tend to earn more. Industry recognised certifications such as AWS Certified Big Data – Specialty and Google Professional Data Engineer certification are also highly valued.

Impact of tool expertise

Proficiency in Python, R, SQL, and Apache Spark correlates with higher average salaries across data roles. Employers prioritise candidates with demonstrated expertise in these tools for roles involving data analysis, modeling, & visualization.

Leader Lens: Your questions, answered

Is there a shortage of data talent in the market?

How has data compensation evolved over the past three to five years?

How would you get the data budget from the executives?

How would you go about building your company's first data team?

What differentiates high-earning candidates from the average ones?

How do you showcase the ROI of the data team?

When do you know that your team has to scale up now?

How do you ensure you retain your best talent?

One advice you wish you had received when building your team?

Advice for new leaders starting to build their teams?

Is there a shortage of data talent in the market?

"While there was a skills gap previously, recent growth in data engineering education and training has mitigated this shortage. Current trends suggest a more balanced supply of skilled data professionals in the market."

Mitesh Mangaonkar

Tech Lead Data Engineer @ Airbnb

What differentiates high-earning candidates from the average one?

"High-performing candidates excel in technical skills (data structures, SQL) and soft skills (business acumen, problem-solving). They leverage a broad spectrum of data tools to solve complex business problems and drive tangible outcomes."

Mitesh Mangaonkar

Tech Lead Data Engineer @ Airbnb

Most sought-after tools

65%

recruiters look for Python proficiency

60%

recruiters value SQL expertise

40%

recruiters looks for
Tableau skills
Tool
% of recruiters looking for it
Python
65%
SQL
60%
R
45%
Tableau
40%
Spark
35%
Hadoop
30%
Tensorflow
25%
Excel
20%
SAS
20%
Power BI
15%
MATLAB
15%
Pandas
10%
scikit-learn
10%
Apache Kafka
10%
Apache Flink
5%

% of recruiters looking for expertise in data tools

True cost of building a lean data team

Cost breakdown

Salaries

Approximately 75% of the overall data expenditure is allocated towards salaries, making it the most significant cost component. This includes a range of roles, from junior data analysts to senior data directors and chief data officers.

Benefits

Benefits typically account for 18% of the total data expenditure. This includes expenses related to health insurance, retirement plans, bonuses, and other employee perks.

Training & development

Training and development initiatives typically consume 3% of the total data expenditure. This includes costs associated with workshops, certifications, online courses, and professional development programs.

Productivity

Investments in productivity and optimization strategies may vary but constitute 2% of the overall data expenditure.

Team-building activities

Team-building initiatives usually represent a smaller portion of the budget, around 1% of the total data expenditure, and aim to foster a positive team culture and improve collaboration.

Retention

The cost of retention strategies, including initiatives to reduce turnover and attrition, may range from 1% of the total data expenditure, depending on the effectiveness of the implemented programs.

Note: These percentages are approximate and can vary based on company size, industry, geographical location, and specific organisational priorities.

Cost component
% of total data expenditure
Salaries
75%
Benefits
18%
Training and Development
3%
Productivity
2%
Team building activities
1%
Retention
1%

Cost of building a lean data team

How would you go about building your company's first data team?

“Depends on the company size because the approach would be very different for a startup vs. a larger corporate entity. But you need to define clear goals and objectives for the data team."

Dawar Dedmari

Data Engineering & Analytics Leader @ Meta

How do you ensure you retain your best talent?

“You have to make them happy. If they're happy, engaged, and focused on the right problems, they will stay. People stay here because they feel real fulfillment of what they do. They have the sense of autonomy. Autonomy starts with, they can work from anywhere they want and they can decide what is the best way to implement the solution.”

Evgeni Hasin

Director, Group Data Analytics @ wefox

Hottest jobs

  • ML Engineer: Highly sought after in today's market due to their expertise in machine learning, commanding a median salary of $225K, reflecting the value placed on their specialized skills and contributions to data-driven innovation.

  • Datae Engineers: By volume of roles data engineers still emerge as top role among junior to mid-level roles, with a median pay of $180K, underscoring the strategic importance of their role in designing and managing the fundamental data infrastructure critical for organizational success and growth.

In-demand accreditation and skills

  • Certified Analytics Professional (CAP)

  • Cloudera Certified Professional (CCP) Data Engineer

  • Microsoft Certified: Azure Data Scientist Associate

  • Google Cloud Certified - Professional Data Engineer

  • AWS Certified Big Data - Specialty

How 5X can help

Given the rising cost of hiring in-house data teams, 5X is a long term cost-effective and flexible alternative.

40%

of the cost of US-based consultancies

80%

of the price of in-house data teams

Data team as a service

This option is popular among companies lacking an in-house data team. Using our 5X platform for consultancy services allows you to operate "data as a service" without the need to develop internal expertise. Companies can choose to continue with this arrangement long-term or transition into a hybrid model, blending in-house capabilities with 5X Team. We also assist with hiring and filling in-house roles as needed.

Long-term data talent & hybrid teams

Our most popular option, good for companies with an existing data team. Companies use one of their head counts to bring on a 5X resource - which gives access to the entire portfolio of specialized services we can offer and addresses the challenge of accessing all necessary skill sets with a smaller team. Some of these skills include architecture, data engineering, analysis, roadmap planning, cost optimization, and AI.

Ad hoc data requests

This service is designed for flexibility. Used for high-impact projects, such as migrations or peak seasons, where specific expertise is required. It's a popular choice for companies needing immediate support for targeted initiatives.

When you choose 5X consultancy, you sign-up for your choice of:

Roles we offer

  • Data leads/architect 

  • Data engineers/Analytics engineers

  • Data analysts

  • Fractional chief data officer/data strategy 

  • Data scientists/machine learning engineers (Just Launched)

Services we offer

  • Current state analysis 

  • Long term data

  • Ad hoc data requests

  • Roadmap and business planning

  • Metrics & dashboard implementation 

  • Cost & performance optimization 

  • Hiring & interviewing

  • Data team and business user training

Word from our happy client…

“I’ve never been excited about a consultancy. I’ve worked with 3 different 5X engineers and each one is better than the past. My data team is 5X.”

Andy Acs

Co-founder @hotel

Don’t let hefty data salaries hold you back.
Try 5X’s premium data services at 80% savings.

Book a free consultation

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How 5X can help

  • on-demand data team for support

  • hire & train your data team

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