Qlik Sense Pricing Guide: Is it Valuable


Table of Contents
When choosing a business intelligence platform, understanding the true cost is crucial for making informed decisions. Qlik Sense has established itself as a prominent player in the analytics space, but how much does it actually cost? In this comprehensive guide, we'll break down Qlik Sense pricing models, compare them with alternatives, and show you why 5X might be the smarter choice for your organization.
Understanding Qlik Sense pricing structure
Qlik has restructured its pricing model significantly in recent years, moving away from simple per-user licensing to a more complex capacity-based approach. Qlik Sense's subscription-based pricing is designed to give you some levels of flexibility without the hefty upfront investment. You pay a monthly or annual fee and scale as you need—no guesswork required.
Three main pricing categories
Qlik Sense divides its offerings into three distinct pricing groups, each designed to tackle different aspects of data management and analytics:
1. Data integration and quality pricing
- What It Includes: Automated, governed, real-time data pipelines
- Target Audience: Teams focused on maintaining high data quality
- Pricing Model: Scales with data volume and integration complexity
- Cost: Custom quotes required - contact Qlik sales team
2. Analytics platform pricing
- What It Includes: Data exploration, dashboard building, visualization tools
- Target Audience: Data analysts and business users
- Pricing Model: Based on users and data capacity
- Cost: See detailed breakdown below
3. AI/ML product pricing
- What It Includes: Advanced AI and ML capabilities for predictive analytics
- Target Audience: Advanced data science teams
- Pricing Model: Custom pricing based on computational resources
- Cost: Custom quotes required - contact Qlik sales team
Qlik Sense analytics platform: Detailed pricing breakdown

Current pricing plans (2025)
Qlik Sense basic plan
- Price: Free
- Users: Limited functionality
- Data Capacity: Restricted
- Best For: Getting started and basic exploration
Qlik Sense business plan
- Price: $30/user per month, billed annually
- Users: Designed for individuals and small teams
- Data Capacity: 25 GB data for analysis (fixed)
- Best For: Small teams with limited data requirements
Qlik Sense enterprise plan
- Price: Contact Qlik for Enterprise pricing
- Users: Unlimited scaling options
- Data Capacity: Starts with 50 GB, additional capacity available in 25 GB or 250 GB packs
- Best For: Large organizations with extensive data needs
Realistic cost examples
Let's say you're leading a lean data team at a growing business with 20 full users. Here's how Qlik Sense cost looks like:
Standard Plan Scenario:
- Monthly Cost: $825 per month for company licensing with 20 full users
- Annual Cost: $9,900
- Per User Cost: ~$41.25 per user per month
Premium Plan Scenario:
- Monthly Cost: $2,700 a month, which includes 20 full-user licenses plus 10,000 basic user licenses
- Annual Cost: $32,400
- Per User Cost: $135 per full user per month
Hidden costs and total cost of ownership
Additional expenses to consider
Beyond the base subscription, several factors can significantly impact your total Qlik Sense investment:
Implementation costs:
- Setup and configuration: $10,000 - $50,000+
- Data integration and migration: $15,000 - $100,000+
- Custom development: $20,000 - $200,000+
- User training: $5,000 - $25,000+
Ongoing operational costs:
- Maintenance and support: Software updates, tech support, and any maintenance along the way
- Infrastructure costs for on-premise or hybrid deployments
- Data storage costs that scale with usage
- Additional connector licensing
Scaling challenges:
- Additional flexible pricing offers to allow for unlimited self-hosted pricing for embedded solutions are needed but often expensive
- Qlik license cost is prohibitive for expansion to a large organization
How Qlik Sense compares to competitors
Qlik Sense vs. Power BI
Power BI Pro is significantly more affordable, costing just $199.80 per month for 20 users. This makes it an excellent choice for small to medium-sized businesses looking to maximize their budget while still accessing powerful BI tools.
For 20 Users:
- Qlik Sense Standard: $825/month
- Power BI Pro: $199.80/month
- Power BI Premium: $400/month
Qlik Sense vs. Tableau
For a team of 20 full users (or Creators in Tableau term), Qlik Sense and Tableau are pretty close in terms of monthly costs—$1,425 versus $1,400.
For 20 Users:
- Qlik Sense Standard: $825/month
- Tableau Creator: $1,400/month ($70 per user)
Why 5X is a Superior Alternative to Qlik Sense

While Qlik Sense offers robust analytics capabilities, 5X provides a more cost-effective and comprehensive solution for modern businesses. Here's why you should consider 5X instead:
1. Transparent and predictable pricing
Unlike Qlik's complex capacity-based pricing that can lead to unexpected costs, 5X offers a pay-as-you-go model with no upfront costs. Unlike other BI tools, 5X doesn't charge more when you share dashboards and visualizations, incentivizing you to share data insights across your organization.
5X Pricing Advantages:
- Credits-based consumption model that varies based on actual usage
- 30-50% lower total cost of ownership (TCO) compared to multiple vendor strategies
- Free 14-day trial of the full-stack data platform
- Starting at $500/month for the Power plan, $1,500/month for the Pro plan
2. Complete end-to-end data platform
While Qlik Sense focuses primarily on analytics, 5X provides a complete data suite, including ingestion, warehousing, modeling, orchestration, and BI inside a single platform.
What 5X Includes:
- Data Ingestion: 500+ connectors with custom connectors at zero additional cost
- Data Warehousing: Integration with Snowflake, Databricks, BigQuery, and Redshift
- Data Modeling & Orchestration: Advanced pipeline management
- Business Intelligence: Built on Apache Superset with intuitive drag-and-drop UI
3. Faster implementation and setup
Unlike Qlik's lengthy implementation process:
- 5X delivers results in just 48 hours
- Your first use case is on us
- 0% dev time required - let your data engineering team focus on actioning insights, not building infrastructure
4. Superior support and flexibility
5X Support Advantages:
- Full-service data consultancy to accelerate your data & AI journey
- Customer success manager and solutions engineer for enterprise clients
- Hands-on team to implement solutions for you
- Deploy securely on your cloud (AWS, Azure, GCP) for maximum control
5. Real customer success stories
"5X has transformed the way we work. The automated data collection & reporting saves us 300 hours+ / month in manual work. And the insights help us identify & double down on activities that boost store revenue."
"We leverage 5X as a one-stop solution for all our data needs. It helps us manage all data-related tasks from a single pane instead of toggling between multiple tools."
6. Advanced features without extra cost
While Qlik charges premium prices for advanced features:
- AI-Powered Insights: Built into the platform
- Unlimited Sharing: No per-user restrictions on dashboard access
- Custom Connectors: Included at no additional cost
- Real-time Processing: Standard feature, not an add-on
Making the right choice: 5X vs. Qlik Sense

When to choose 5X over Qlik Sense
Choose 5X if you:
- Want predictable, transparent pricing without hidden costs
- Need a complete data platform, not just analytics
- Require faster implementation (days vs. months)
- Want unlimited users without per-seat licensing
- Need custom connectors and integrations
- Prefer cloud-native solutions with modern architecture
- Want dedicated support and consultancy services
Cost comparison: Real-world scenario
For a mid-sized company with 50 users and growing data needs:
Qlik Sense Total Cost (Annual):
- License: $50,000 - $150,000+
- Implementation: $50,000 - $200,000
- Training: $15,000 - $30,000
- Total Year 1: $115,000 - $380,000+
5X Total Cost (Annual):
- Platform: $6,000 - $18,000 (based on usage)
- Implementation: Included (48-hour setup)
- Training: Included with dedicated support
- Total Year 1: $6,000 - $18,000
Savings with 5X: $109,000 - $362,000+ in the first year alone
Conclusion: Why 5X is the smart choice
While Qlik Sense remains a capable analytics platform, its complex pricing structure, high implementation costs, and limited scope make it less attractive for modern businesses. 5X offers a cost-effective, cloud-based BI solution with minimal upfront investment that delivers superior value.
Key Advantages of Choosing 5X:
- Dramatic Cost Savings: 30-50% lower TCO compared to traditional BI solutions
- Complete Platform: End-to-end data solution vs. analytics-only focus
- Rapid Deployment: 48-hour setup vs. months of implementation
- Transparent Pricing: Pay-as-you-go vs. complex capacity-based pricing
- Unlimited Sharing: No per-user restrictions vs. expensive seat licensing
- Expert Support: Dedicated team vs. standard support packages
Get started with 5X today
Ready to experience the difference? 5X offers a 14-day free trial of the full-stack data platform with no commitment required.
Why wait? Make 5X your data partner with faster setups, lower upfront costs, and 0% dev time.
Book a Free Consultation and discover how 5X can transform your data analytics at a fraction of the cost of Qlik Sense.
Stop overpaying for complex BI solutions. Join thousands of companies that have made the smart switch to 5X for better analytics, lower costs, and faster results.
Building a data platform doesn’t have to be hectic. Spending over four months and 20% dev time just to set up your data platform is ridiculous. Make 5X your data partner with faster setups, lower upfront costs, and 0% dev time. Let your data engineering team focus on actioning insights, not building infrastructure ;)
Book a free consultationHere are some next steps you can take:
- Want to see it in action? Request a free demo.
- Want more guidance on using Preset via 5X? Explore our Help Docs.
- Ready to consolidate your data pipeline? Chat with us now.
Get notified when a new article is released
Get an end-to-end use case built in 48 hours
Get an end-to-end use case built in 48 hours
How retail leaders unlock hidden profits and 10% margins
Retailers are sitting on untapped profit opportunities—through pricing, inventory, and procurement. Find out how to uncover these hidden gains in our free webinar.
Save your spot
