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EPISODE
05

From Unbundling to Consolidation: 
Navigating the Modern Data Stack

January 8, 2024
Podcast available on

Description

Reverse ETL was once an obscure term, now stands as a crucial element in the Modern Data Stack. What sparked this transformation? Join Tarush Aggarwal and Boris Jabes, CEO of Census, as they unravel the evolution of Reverse ETL, share predictions for the data space, and shed light on Census's role in driving business growth.

Speakers

Tarush Aggarwal
Boris Jabes

Key takeaways

Consolidation in the data space

While considering consolidation of tools in the modern data stack space the focus should be on delivering a better user experience.Instead of assuming one tool is always the best, it's important to know who the users are and how they use the tools. The key factor for consolidation should be an enhanced user experience.

The rise of low latency and real-time capabilities

Major data platforms will focus on enhancing low-latency or real-time capabilities in the coming years. This evolution is seen as the next frontier after competing on traditional OLAP and slow data warehousing. The ability to work fast and efficiently in real-time scenarios will become a significant differentiator among these platforms, setting the stage for intense competition.

Data infrastructure becomes the business infrastructure

Data structures will evolve from being solely for the data team to becoming business infrastructure or a backend for the entire company. The increasing investment in data infrastructure by companies like Snowflake and Databricks reflects a strategic move to justify these platforms as essential for a wide range of business workflows, going beyond traditional data-centric use cases.

The inevitability of the Modern Data Stack

The modern data stack is an inevitable choice for businesses aiming to scale. Regardless of the complexity and the multitude of tools associated with the modern data stack, it is the most suitable and sustainable data model for companies as they grow. The sooner businesses align with this model, the more efficiently they can navigate complexities and avoid major overhauls during later stages of expansion.

Evolution of Reverse ETL in the Data Landscape

Once a niche term, Reverse ETL has grown into a pivotal element of data strategy. Originating from the frustration of data silos, Reverse ETL bridges the gap between analytics and actionable insights. Reverse ETL plays a pivotal role in creating a single source of truth for organizations, promoting streamlined operations and informed decision-making.

AI's Impact on Data Validation

With the expanding role of AI, there's a parallel need for more unstructured data. This evolution may trigger a surge in data validation and testing efforts to ensure the accuracy and trustworthiness of data, particularly as AI workflows become more integrated into business operations.

What prompted the birth of Census?

Census emerged from the frustration of data silos hindering leaders from getting a holistic understanding of their business. This led to the birth of Reverse ETL with the goal to create a single source of truth. This journey began by connecting Redshift to Salesforce at Figma, to bridge the gap between marketing and product insights.

Episode Highlights

“We're going to see more progress on this idea that data infrastructure is not just for the data team. It's actually business infrastructure. It's a backend for your company. It's a back office. And I think that's necessary because of what people are spending on this infrastructure. And at some point, whether it's CMO, CIO, CFO, CTO, right? You're gonna need to use this for more”

Boris Jabes

Boris Jabes

“I think you're gonna see real progress in the coming year with all of the major data platforms, they will start to have solutions around what you and I call low latency. So you can call it real time, you can go on streaming, you can call it whatever you want. But that is only going to get better and it's gonna be something that they use against each other to kind of demonstrate that they're able to do more scenarios.”

Boris Jabes

Boris Jabes

“I think we are going to see consolidation in this space, whether it's end to end platforms like 5x who help you manage it, or, you know, some level of acquisition. So I think consolidation is coming. I think we're going to see a lot more FinOps”

Tarush Aggarwal

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Ep 03

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Ep 02

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Ep 01

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Reverse ETL was once an obscure term, now stands as a crucial element in the Modern Data Stack. What sparked this transformation? Join Tarush Aggarwal and Boris Jabes, CEO of Census, as they unravel the evolution of Reverse ETL, share predictions for the data space, and shed light on Census's role in driving business growth.

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Join host Tarush Aggarwal with Lightdash Founder Hamzah Chaudhary and Collectors' Director of Analytics, Rohan Thakur. They discuss Lightdash's unique position in BI, catering to data engineers for seamless analytics adoption. The episode delves into Lightdash's disruptive pricing model and explores the shift towards Conversational BI. Insights on AI in data engineering teams provide a snapshot of current advancements. Tune in for a straightforward conversation on Lightdash's impact, practical advantages, and its role in shaping the future of Business Intelligence.

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